Awards Program - Seal Of Approval
The Parent Tested Parent Approved Seal of Approval is for brands who are willing to put their products to the test. Brands that want to communicate to consumers that their products are held to a higher standard and deliver on consumer expectations. This, in turn, allows consumers to make better, more informed decisions about the products they use with their families.
Influencer Marketing Programs
Tap into a hassle-free influencer marketing experience with PTPA Media’s community of 3,000 content creators – from YouTube stars to Instagram mavens to blogger luminaries and other social media influencers – who will be talking about your product to their 50,000,000+ combined social followers. From influencer selection to contracting we manage the entire process for you.
200,000 Member Community
Sure, you can boast about having millions of subscribers or followers – but that’s a passive audience. Our private influencer community of 200,000 families are incredibly engaged – they talk, share, like, comment, all in the name of helping other parents find the best and most trusted brands. Your brand could be one of them. It’s like a tight group of friends who share advice, reviews, and recommend products.
PTPA TV Tours
For the past 10+ years, Sharon has been a trusted face on television, so much so that she’s constantly invited by leading American and Canadian shows to recommend family approved products and talk about the products that kids love these days. The result? Instant brand exposure and increased sales. Over the last holiday season alone, PTPA hit over 20 million impressions with segments replaying over 300 times.
Contests and Social Media Competitions
Scroll through your Facebook or Instagram feed and chances are, at some point, you’ve seen a brand hold a contest. “Free stroller!” if you like and share this image. “Free baby clothes” if you tag a few friends. As we scroll our social media channels, one thing’s clear: people like to win things, which is why social media platforms are a perfect place to host online brand contests.
Ratings and Reviews
Generate authentic product reviews from our parent community, and see how influence can change your brand sentiment or brand perception. Brands turn to our network to not only write product reviews but also to share product stories. How the product is helping their family, how they’re using it and the difference it’s making in their lives, complete with photos and videos.
When the world’s most trusted brands want to grow, they turn to PTPA’s buying community.
Over the past decade, household names like Dyson, Sony, and Hasbro have driven sales and brand awareness with PTPA campaigns.
